SEO SERVICES ADAPTED FOR MODERN SEARCH BEHAVIOR

Online search has changed tremendously. Relatively simple keyword searches have given way to longer more conversational queries and voice searches. Along with search behavior, the technology used to interpret and serve search results has also evolved.

While search engine optimization continues to be challenging and time consuming, dedicated and persistent effort toward revving up traditional SEO practices with new tactics will realize long-term results.

A Three-Pronged Strategy Toward Search Engine Optimization

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Topical Optimization

Key to Modern SEO Strategy

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Keyword Research

Always the First Step

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Local SEO

Too Crucial to be Ignored

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    Topical Optimization


    With changes in Google algorithm, such as the Hummingbird update, the focus has shifted to semantic search. When the traditional algorithm would have looked at search words individually and matched results, post update Google tries to decipher the intent behind a search and provide results. A single page optimized for one relevant keyword will no longer be enough for your business to come up in search. You’ll need multiple pages (topic cluster) built around a group of closely related keywords for Google to consider the page(s) relevant to the topic.

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    Keyword Research


    Many people assume keyword research is obsolete in the light of recent search engine updates. Nothing could be further away from the truth. Identifying short and long-tail keywords relevant to your business is still the primary step to search engine optimization. Topical optimization is not possible without extensive research on related keywords. We focus on core term research to identify keywords relevant to your business. Each of these keywords can be a topic in itself and can be individually researched for more phrases to build the topic cluster.

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    Local SEO


    As mobility brings search to fingertips, consumers increasingly browse online before making a purchase or hire. According to one survey, 97% of people looking to hire a local business look online when deciding who to hire. And 88% of these people trust online reviews just as much as a personal recommendation from a friend. We’ll help you set up Google My Business profile, build citations, get listed in local directories, and manage ratings/reviews to improve visibility in Google’s local 3-pack and map views.

Elements of Our Search Engine Optimization Service

On-Page SEO

On-page SEO- QBurst Digital Marketing

The first place we check to evaluate your search optimization is your business website. Our on-page optimization efforts can involve changes in the HTML, content, and architecture of your site pages.

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Content

With the quantity of digital content going through the roof, it takes unerring quality and originality to stand out. Each page of your site has to be frequently updated with compelling content that provides value to the visitor. And, what is most relevant can be placed above the fold. Presenting fresh, authentic content as the page loads adds to a better user experience and is often rewarded by search engines.
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HTML

Title tags, headings, section titles, images and its alt tags, schema tags—there is a lot that we can work on to get your web page HTML search optimized. During content development, we weave in keywords into strategic positions and highlight them with appropriate HTML tags for search engines to correctly identify and understand the topic. Unlike cheaper, low-grade SEO services, we won’t go overboard and stuff your pages with keywords, which could result in search engine blacklisting.
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Site Architecture

After analyzing your website, we may suggest changes to your information architecture to reduce the crawl depth of targeted pages. URLs will need to conform to a standard format and an XML sitemap is a must. Duplicate content, if any, can be handled with proper canonicalization and broken links weeded out. While we can block bots from crawling unwanted pages, breadcrumb trails are useful in site navigation. We may also put forward suggestions to improve site speed of our website.

Off-Page SEO

Off-page SEO - QBurst Digitial Marketing

From your website, we move on to third-party owned sites and social media platforms. Creating and managing well-optimized profiles in these also contribute to your search visibility.

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Social Media Presence

Do you have business pages or profiles in major social networking sites? We’ll help you identify the social platforms your target audience frequents and build profiles in those. You can interact with your prospects and customers alike via these channels to build your brand reputation online.
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Backlinks and Social Mentions

Links have always been a ranking factor. However, search engines are now able to correlate mentions of a brand or website without the link. Linkless mentions are being increasingly used as a trust signal and along with the sentiment associated with the mention help search engines gauge the reputation of a brand. Time to work on linkless backlinks. The more, the better.
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Local Review Sites

Did you know that most local searches on mobile result in an in-store sale later in the day? Let’s work on your local search visibility if you do not want to miss out on this huge opportunity. From getting listed in review sites such as Yelp and setting up Google My Business profile to adding location tags during on-page optimization, there is much to be done.

JavaScript SEO for Search-Friendly JS Applications

With JavaScript frameworks and libraries replacing HTML in modern website development, optimization of such sites and single-page applications (SPA) takes on a different turn. Search engines crawl HTML and JavaScript websites differently. Understanding the underlying difference is key to efficiently optimizing the resource for the search bots. Our SEO experts are comfortable with technical site auditing and can work with our in-house development teams to make your SPAs and JavaScript websites SEO friendly.

Let’s Begin with an SEO Audit

When you come to us for SEO services, this is how we typically start. We perform an SEO audit—a detailed analysis of your web pages and online properties. We investigate existing on-page and off-page optimizations, your current keywords, search performance, competitors and their search strategies to determine the scope of work.

Why Our SEO Audit Report is Special

Some people wonder why they have to pay for our SEO audit service when there are many free tools offering SEO audits. If you are just starting out and happy with a few basic tips, go for the free reports. Chances are, very soon you will want more specific recommendations.

Our clients are serious about their digital marketing spend. They demand customized reports with actionable recommendations adapted to their context, which is beyond the purview of automated tools. Our team consolidates all our audit findings to provide clients:

  • a description of the current status of their online presence,
  • the list of SEO issues identified along with suggested solutions, and
  • a strategic roadmap for improving online visibility.
SEO Audit Services- QBurst Digital Marketing

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