Online search has changed tremendously. Relatively simple keyword searches have given way to longer more conversational queries and voice searches. Along with search behavior, the technology used to interpret and serve search results has also evolved.
While search engine optimization continues to be challenging and time consuming, dedicated and persistent effort toward revving up traditional SEO practices with new tactics will realize long-term results.
A Three-Pronged Strategy Toward Search Engine Optimization

Topical Optimization
Key to Modern SEO Strategy

Keyword Research
Always the First Step

Local SEO
Too Crucial to be Ignored
Topical Optimization
With changes in Google algorithm, such as the Hummingbird update, the focus has shifted to semantic search. When the traditional algorithm would have looked at search words individually and matched results, post update Google tries to decipher the intent behind a search and provide results. A single page optimized for one relevant keyword will no longer be enough for your business to come up in search. You’ll need multiple pages (topic cluster) built around a group of closely related keywords for Google to consider the page(s) relevant to the topic.Keyword Research
Many people assume keyword research is obsolete in the light of recent search engine updates. Nothing could be further away from the truth. Identifying short and long-tail keywords relevant to your business is still the primary step to search engine optimization. Topical optimization is not possible without extensive research on related keywords. We focus on core term research to identify keywords relevant to your business. Each of these keywords can be a topic in itself and can be individually researched for more phrases to build the topic cluster.Local SEO
As mobility brings search to fingertips, consumers increasingly browse online before making a purchase or hire. According to one survey, 97% of people looking to hire a local business look online when deciding who to hire. And 88% of these people trust online reviews just as much as a personal recommendation from a friend. We’ll help you set up Google My Business profile, build citations, get listed in local directories, and manage ratings/reviews to improve visibility in Google’s local 3-pack and map views.
Elements of Our Search Engine Optimization Service
On-Page SEO
The first place we check to evaluate your search optimization is your business website. Our on-page optimization efforts can involve changes in the HTML, content, and architecture of your site pages.
Off-Page SEO
From your website, we move on to third-party owned sites and social media platforms. Creating and managing well-optimized profiles in these also contribute to your search visibility.
JavaScript SEO for Search-Friendly JS Applications
With JavaScript frameworks and libraries replacing HTML in modern website development, optimization of such sites and single-page applications (SPA) takes on a different turn. Search engines crawl HTML and JavaScript websites differently. Understanding the underlying difference is key to efficiently optimizing the resource for the search bots. Our SEO experts are comfortable with technical site auditing and can work with our in-house development teams to make your SPAs and JavaScript websites SEO friendly.
Let’s Begin with an SEO Audit
When you come to us for SEO services, this is how we typically start. We perform an SEO audit—a detailed analysis of your web pages and online properties. We investigate existing on-page and off-page optimizations, your current keywords, search performance, competitors and their search strategies to determine the scope of work.
Why Our SEO Audit Report is Special
Some people wonder why they have to pay for our SEO audit service when there are many free tools offering SEO audits. If you are just starting out and happy with a few basic tips, go for the free reports. Chances are, very soon you will want more specific recommendations.
Our clients are serious about their digital marketing spend. They demand customized reports with actionable recommendations adapted to their context, which is beyond the purview of automated tools. Our team consolidates all our audit findings to provide clients:
- a description of the current status of their online presence,
- the list of SEO issues identified along with suggested solutions, and
- a strategic roadmap for improving online visibility.
Want our SEO experts to enhance your organic visibility?